Invest in Buttonsmith Inc.: Building the blueprint for the future of American manufacturing | Wefunder
min $100
American manufacturing is on the cusp of a second industrial revolution. Using the power of software and computing, we can now marry the efficiency of the assembly line with the personal touch and connection of the artisan craftsperson. For the first time in human history, it's possible for nearly every manufactured item to be made exactly right for the customer who wants it. Because this drastically reduces waste and CO2 emissions, climate change makes this shift imperative
Buttonsmith is leading the manufacturing revolution. Over the past seven years, we have bootstrapped a working blueprint for 21st century American manufacturing. Now it's time to scale more broadly, and reinvent American manufacturing
In every industry, as software begins to solve key problems, the underlying assumptions and patterns of the industry change. Manufacturing will be no exception to this rule
Current manufacturing processes are generally brittle and unable to adapt quickly to changes. As the country's needs change, this inflexibility makes us vulnerable, as we have seen over the past 18 months. Regardless of how the world changes, we must be able to adapt quickly to keep our economy running
There are three keys to fixing this:
In order for made to order on demand products to be widely accepted, they need to reach customers as quickly as traditionally manufactured products sitting in warehouses. Most people assume that is not possible, but you know what happens when you assume. Buttonsmith has pioneered manufacturing and shipping made to order products within single digit minutes of the order being placed
Eventually all manufacturing will be done this way. (When was the last time you set lead type to print something?) But Buttonsmith isn't waiting; we are doing this right now
The software we have built, the industrial design practices we have implemented, and the manufacturing processes we have pioneered are not limited by either the types of product or the types of manufacturing equipment we apply them to. While we bootstrapped with equipment we could access, we are now ready to scale
Imagine the next time you need a desk for your office, you can get one built that perfectly fits your space and requirements. When you need a replacement knob for the stove in your kitchen, you can just get the perfect one with no delays and no frustrated hunting to find one. Your nephew wants the perfect hoodie that fits just right, it can be made to his specific size and delivered to his door seamlessly
The way we think about how manufacturing is done and how we even define a product is on the cusp of tremendous change. The funding from this raise will help us scale our software, industrial design practices and manufacturing processes to additional product lines and types
We have a choice about how we want American manufacturing in the 21st century to be. We can choose to build manufacturing that is . That is the kind of manufacturing we have been building at Buttonsmith. technologically smart, humane to employees, environmentally responsible, economically sustainable and responsive to customers At Buttonsmith we value the well-being of our employees. All of our production processes are scrutinized to make sure that there isn't anything harmful for the employees or the environment. We actively think about our role in the community and make sure we are doing all we can to support not only the local community, but the American manufacturing community
Since our beginning in 2014, we have scaled from a few hundred products to nearly 7000
The company has grown from just Henry and his parents to 14 employees, each of whom has ownership in Buttonsmith and is represented by a union
In 2014 we generated about $200,000 in revenue; by 2020 our annual revenue was more than $5,000,000. Buttonsmith's approach to manufacturing allowed us to quickly pivot during the pandemic to focus on products people needed like fabric face masks
Over our history we served more than half a million customers. Each day we fill hundreds of orders, most complete within minutes of being ordered
Our average customer rating is 4.9 stars out of 5
We have proven that our blueprint for the future of American manufacturing works. Now we need to scale
Please join us to be a part of this evolution of American manufacturing. We believe that we have all the tools, but need capital to take this to scale
Together we can build manufacturing that is worker-friendly, environmentally-friendly, customer-friendly, community-friendly and investor-friendly
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Buttonsmith Inc. is testing the waters to evaluate investor interest. No money or other consideration is being solicited; if sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and, then, only through Wefunder. Any indication of interest has no obligation or commitment of any kind