Invest in CurlMix: Clean Beauty Made Simple | Wefunder
min $250
If you invest, you're betting CurlMix will be worth more than $25.5M in the future
Many of us spend years supporting brands with our hard-earned dollars, but we see nothing for it when the company eventually sells, transferring the wealth outside of our community
I plan to change that
This is your opportunity to participate in the upside of a rapidly growing, black-owned, women-led, beauty conglomerate
I’m Kim, the CEO & Co-Founder of CurlMix, and this is my husband and Co-Founder, Tim
Together, we lead CurlMix in making simple beauty rituals, with a focus on clean beauty for curly hair
We are high school sweethearts from the south side of Chicago. We've been together since we were 16 and knew that we would build a life and business together
[Twin Day September 2008]
We started CurlMix (2015) because we wanted simpler ingredients in our beauty products. We began as a subscription business. Think Blue Apron but for hair. But after 2 years, we found that our customers loved our Flaxseed Gel more than anything, and so we pivoted to producing that
In late 2013, my husband and Co-Founder Tim won $100,000 on Who Wants To Be A Millionaire, and we invested that money in growing CurlMix
Since then, our growth has been incredible. We’ve appeared on Shark Tank and turned down a $400k offer from Robert Herjavec because we knew our worth
We landed on Forbes 30 Under 30
And Oprah’s Favorite Things
Oh, and we had two little beautiful boys after Shark Tank!
We've generated $13M+ in gross revenue since we launched, and almost half of that ($6M) came in the last 12 months. In 2020 we had $6 million in gross revenues and are up 70% Q1 2020 vs. Q1 2021
We are proud to have over 100,000 customers,
And we have collected over 600,000 email addresses and SMS
We are projecting $8M this year in revenue but with a successful raise, we could go after $10M in revenue
Our current LTV is $111 and is increasing
And our current CAC is $17 and is decreasing
We have figured out the levers we need to pull to scale. Now we are raising the capital we need to do that
Our current investors include Arlan Hamilton of Backstage Capital, Jeff Weiner, the former CEO of LinkedIn, Gilbert Gong an early employee of Box.com and Sonya Nagar, former Partner of Pritzker Group Ventures to name a few
We manufacture on the West Side of Chicago and own over 100 formulas. We employ 34 people full-time, and everyone is offered full benefits for healthcare, vision, and dental
Our living wage starts at $17 for full-time employees. We believe in a living wage, not a minimum wage
Last year we made $6M online-only
As we look to expand, we will place an emphasis on content marketing and influencer marketing. As the world reopens, we will strategically expand into traditional brick-and-mortar retail to lower customer acquisition costs
We plan to grow revenue significantly and quickly
But this is just the beginning. We are building the first black-owned personal and household care empire, like
Procter & Gamble
We have already begun to build out additional brands such as. 4CONLY.com
4C ONLY is the first and only brand dedicated exclusively to 4C hair, it's on pace to do $1M+ in revenue this year after only being launched in November 2020
And you have the opportunity to be a part of this movement
Most brands would never consider offering shares to the public
We think they believe this ownership opportunity should be reserved for the rich
But we are different
We are people of the people
And we believe in democratizing the wealth that we plan to create, by offering shares of our company to you
We can’t make any promises about your return on investment. But we can tell you that we will do everything we can to make this business a success. We are all in
Our dream is to IPO and become the first black-owned public beauty conglomerate
This investment will enable us to take significant strides towards that vision
We plan to send bi-annual updates to all of our investors
You should own equity in the brands you support
Get more than just a bottle of the product. Create wealth for your family
Wefunder means Wefunder Inc and its wholly owned subsidiaries: Wefunder Advisors LLC and Wefunder Portal LLC. This page is hosted by Wefunder Portal LLC
CurlMix is testing the waters to evaluate investor interest. No money or other consideration is being solicited; if sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and, then, only through Wefunder. Any indication of interest has no obligation or commitment of any kind