Overt Skincare: A D2C skincare company with market and press validation. Big retailer interest. | Wefunder
First, we saw a massive problem
When you walk into any department store, you are greeted with a huge amount of confusing cosmetics companies often owned by a few larger operating groups. They depend on consumer confusion to sell products that are often only differentiated by price
We started Overt to change that. A transparent, effective, and charitable company designed to deliver extraordinary value directly to consumers. But first, we needed to develop our products
We used personal funds to begin the development of what we really thought would change the skincare world. We worked with a lab with two PhDs and four chemical engineers to develop our world-class skincare line. The idea was simple, solve 95% of common skincare issues with only five products. This made us unique
We saw that most skincare companies have hundreds of products only really differentiated by price. We knew that if we could curate the product selection and offer a much more limited range of products, at fair prices, that would attract consumers who previously felt disenfranchised by the opaqueness of the beauty industry
This is what makes us truly different, a company focused on essentials that actually work, at a price that is fair and accessible. We don't need you to have a PhD to understand what our products do, we name them so they are self explanatory. They are compatible with all skin types and we've seen that resonate
We quickly garnered acclaim and recommendations from Forbes, Yahoo, Refinery29, Byrdie, and a lot more tier A media outlets
Beauty editors were raving about our product and how straightforward and simple it was to use. We knew we had hit it on the head, but now, we needed to expand
We had our initial traction with direct to consumer sales, but we wanted to expand further, to build healthy cash flow and further differentiate our products from competitors. Our first month saw our initial sales at almost ten times the industry standard. From there, we have built a loyal community each and every month that act as ambassadors for our product. Our monthly traction continues to grow while our operating costs continue to shrink. We want to expand and bring Overt to more people
We started working on closing B2B deals to bring our products closer to our consumers so they could experience them in person. We started rapidly bringing our skincare to new markets like Belgium, Spain, and Mexico
But that wasn't enough, we wanted more. We began working with a B2B partner with more than 20 years of experience in the industry. We are in talks to expand our product placement to stores all over the United States, and with the help of Wefunder, we can make this happen
In October of 2020 we decided to expand. We want to bring our industry-changing skincare to more people and expand our R&D and production here in the United States. We want to develop our product portfolio using those same core ingredients to offer further products at an affordable price
We are working towards fully sustainable profitability while investing in the expansion of key product categories to build a suite of world-class skincare. That is why we've come to Wefunder - to partner together with you, the investors, and build a company that will change the personal care industry for the better. Our fundraise will be allocated into separate categories. The use of the funds will go to further research and development of our expanded product line, more marketing material, the natural increase in operating expenses as our team grows, and building a sustainable B2B sales force to propel Overt to the next level
We're a growing team and thank you for choosing Overt!
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