Invest in Paid Exposure: A Trustworthy Marketplace Where Promoters Get Paid and Businesses Get Exposure | Wefunder
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We wanted to get some exposure for our apparel company by paying or giving products to people who have a lot of social media followers to post content about our products but it was a lot harder than we thought!
It was such a painful experience finding influencers and getting them to respond to our messages. Then after connecting with them, it took weeks or months just to discuss and negotiate the details of the promotion
But the biggest problem is when influencers don't even promote our brand because there's really nothing that keeps them accountable for their services and even if we had a contract, it would cost us more to get our products or money back than it is to let them go
After these experiences, we were very discouraged since it's difficult to trust them!
We did some research and found that all of the existing platforms didn't really solve our problems and they were too complicated or too expensive
There must be that are going through the same exact experience, so we decided to try and solve this problem...millions of business owners
It's getting more and more difficult to get people's attention, so businesses are always looking for different ways to get more valuable exposure. Currently, most businesses are relying on paid advertisements through or .social networks Google
, where people with a lot of social media followers get paid to promote businesses, has gotten very popular because it's an effective way of getting the attention of their followers.Influencer marketing
But because of the lack of , the influencer marketing process is very time-consuming and nothing really exists that helps influencers build trust and run their own business.trust
Because of everything above, a lot of time is being wasted on negotiating the pricing and details of the promotion. Without any tools available to help influencers consistently get sponsors, it makes it very difficult for them to monetize their followers and for sponsors to do business with them
Even though , existing platforms are geared for sponsors, where influencers have to bid for sponsorships OR hope sponsors choose them.all of the problems stem from influencers
Our competitors don’t help influencers grow and manage their own business, which makes our platform more defensible because our features help keep influencers from leaving our platform.proactively
For example, influencers will be less likely to leave our platform because they can't bring their history of sponsors along with their ratings and reviews that would help them get future sponsors
Other platforms are way and for small and medium-sized businesses to use, which is why there are very few competitors focusing on the .too complicated too expensive hyperlocal market
Learn more about our top competitors: Top Influencer Marketing Software Tools for 2021
is developing a marketplace to help businesses of any size to get valuable online and offline exposure by building their own team of promoters within their own community of supporters.Paid Exposure
By creating a trustworthy marketplace, anyone can gain more credibility with their sponsor history along with ratings & reviews that can help them build trust to get future sponsors
Our unique system allows businesses of any size to book influencers the same way we book rooms or flights, where promotions are automatically scheduled on specific dates and include all of the sponsor’s campaign details
We make the influencer marketing process more effective and efficient. Now, transactions that typically take days or weeks, can be finalized within 48 hours
We help businesses build their own team of promoters, even at a hyperlocal level, which can really help small businesses with the effects of the pandemic
Step 1: Find Promoters
Sponsors can filter their search for promoters based on keywords, location, prices, and other relevant information. All of the information comes directly from the promoters
Step 2: Review Profiles
Once sponsors find potential promoters, they can review the profiles that contain detailed information about their background, links to social media, prices, and everything else sponsors need to make a decision
Step 3: Book Promoters
Then, sponsors simply book the promoters on available dates, where they can view their basic promotion prices per day and include any add-on services that can enhance their promotion
Step 4: Review Campaigns
The promoters will get a notification about any offers from sponsors and have to or the offer. This allows promoters to control who to promote and once they accept, the transaction is processed.48 hours accept decline
Step 5: Launch Promotion
Once promoters accept, they'll be able to maintain communication through our internal messaging system, so that both sides know all of the deliverables for the promotions without any confusion since each message is linked to specific dates
Step 6: Review Promotion
After the promotion has been fulfilled, sponsors can give their about the and of the promotion and the with the promoter.ratings and reviews quality effectiveness communication
This increases the quality of our promoters since it is in their best interest to strive for 5-star reviews that can help them get future sponsors
The influencer marketing industry is expected to reach .$15 Billion by 2022
Micro-influencers, who have less than 100K followers, are estimated at just on Instagram alone.$2.3 Billion
According to a on September 2020, of small businesses (a total of ) that closed during the pandemic have permanently closed with restaurants being impacted the most.Yelp report 60% 97,966
Because of this, there has been a huge increase in support for local businesses to help them stay alive
By capturing influencers averaging per year, which is about sponsors @ each per month, we could reach in annual sales.10,000 $20K 6-7 $250 $200M
We can also achieve this goal by expanding to locations and capturing local businesses spending an average of about per month.250 100 $675
Notable Highlights
Learn more about the influencer industry: The State of Influencer Marketing 2021: Benchmark Report
The way we make money is by taking a percentage from promoters based on their , where our percentage decreases from , , and of commission if their sales equal , , and , respectively.total monthly transactions 25%, 20% 15% 10% <$5K $5K+ $10K+ $20K+
Promoters with a lot of followers are more likely to charge a lot more for their services, which justifies why we take less from them
And we charge sponsors a .15% service fee
Our plan is to start by connecting local businesses with local influencers, increasing liquidity by promoting our users on influencer community groups, and signing up talent managers and marketing agencies to connect influencers and sponsors
We’ll also be doing paid advertising to acquire users and to connect sponsors and promoters with each other
We've decided to pivot our go-to-market strategies at the hyperlocal level because we believe we will have a better chance of success by growing our business geographically starting with and who have less than 10K social media followers.local businesses nano-influencers
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Our investment terms are based on a SAFE agreement, where our valuation cap is at , but only for the initial investors of .$3 million $2 million $100K
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Paid Exposure is testing the waters to evaluate investor interest. No money or other consideration is being solicited; if sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and, then, only through Wefunder. Any indication of interest has no obligation or commitment of any kind