Invest in SelfDecode: AI platform that provides personalized health recommendations based on DNA, labs and environment. | Wefunder

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If you invest, you're betting SelfDecode will be worth more than $35M in the future

SelfDecode aims to provide an integrated AI platform that provides personalized health recommendations based on a combination of your DNA, labs, microbiome, and environmental factors

SelfDecode was founded in 2016 and already offers users advanced reports which utilize artificial intelligence to provide targeted supplement, diet and lifestyle recommendations based on a person’s DNA. The platform also provides a lab analysis and tracker tool that gives personalized health recommendations designed to help users get their lab markers in the optimal range

Risk assessments are also available to help users understand the impact of environmental factors on their health

Now, SelfDecode is taking its platform to the next level by integrating all of this data to provide users with a holistic set of personalized health recommendations that will allow consumers to truly take charge of their own healthcare with data-driven precision health decisions

Typically, when a person has a health problem, they immediately visit Google looking for answers. However, the information they find is generic and they can’t really understand what will, or won’t, actually work for them

The fact of the matter is that it’s not possible to find out the root cause of health issues, or identify optimal solutions, without utilizing personal health data, such as genetics, labs, or environmental data

Even when a sick person visits a doctor, very little of this data is actually used to treat the issues. Doctors don’t have the time to analyze millions of data points, so they typically rely on treating symptoms

Each issue is treated separately and people often end up on dozens of medications, none of which treat the root cause of their issues

SelfDecode provides a solution that is different from both conventional medicine and other direct to consumer health services

Unlike doctors, SelfDecode is able to analyze billions of pieces of information with artificial intelligence and machine learning to help consumers uncover the underlying cause of their health issues and provides them with a comprehensive plan to address their problems with specific supplements, diets and lifestyle changes

We know that we aren’t the only company out there offering people personalized reports based on their personal health data, but we will be the only company in the health industry to use an integrative approach that provides reports which take into account all the major health data points

In fact, we’ve been setting ourselves apart from the competition for quite a while

When you sign up for a membership with SelfDecode:

The human genome consists of about 7 billion pieces of information. On top of that, there are thousands of lab tests, diets and other environmental factors that make you the person that you are

In order to make the best health decisions, you must take all of these factors into account. Otherwise, you end up addressing individual problems or symptoms without looking at the whole picture. The problem is that there is just too much information for any human to analyze

That’s why SelfDecode is solving this problem with artificial intelligence and machine learning

Using this advanced technology, we analyze up to 35 million SNPs (versus a typical 23andme kit that analyzes 650K SNPs) so that we get the most complete picture of your DNA

In addition to genetics, we’re using advanced algorithms that will allow us to consider all relevant health data points and make better predictions and recommendations about your health so that you can become the best and healthiest version of yourself

At SelfDecode, we’ve brought together a team of 44 trained scientists, MDs, PhDs and skilled engineers to build something that’s never existed before

Our team consists of 19 software architects and engineers, 12 scientists with PhDs, NDs and Masters degrees, 3 highly skilled UI/UX design professionals, 3 marketing professionals, 1 chief financial officer and 6 professionals in operations, product management, customer support, and human resources

Our acceptance rate for new hires is on average only 1/500 applicants. Before accepted, each team member must take 5 hours of tests that measure logical reasoning, verbal & communication ability, speed, working memory & executive function, creativity, motivation/proactivity, and personality. Each position also requires lengthy skills-based assessments

Comparing Q4 of 2019 to Q4 of 2020, SelfDecode’s revenue grew from $174,000 (Q4 2019) to $627,000 (Q4 2020). In addition to making more sales, the increase in revenue came from increases in the average lifetime value and length of paid subscriptions

Average lifetime value of paid subscriptions grew from $138 to $247 while the average length of a paid subscription grew from 22 months to 53 months

In 2020, Genius Labs (SelfDecode, Lab Test Analyzer and SelfHacked) brought in a total revenue of $1.93M, while only spending 6.8% on paid advertising

In 2021, SelfDecode plans to continue scaling revenue through 4 strategic methods

SelfDecode will continue adding features and product offerings for their B2C and B2B subscription products

B2C subscription product for health-minded consumers

B2B Subscription Product for integrative health practitioners

Long term goals (2022-2025)

SelfDecode has entered the health industry at just the right time. With so many services moving online, consumers are looking for digital solutions for their healthcare now more than ever before. In fact, the Accenture 2020 Digital Health Consumer Survey showed that 62% of consumers are open to using digital health services (). R

With 6 in 10 adults having at least one chronic disease that can be impacted by lifestyle choices, the consumer need for personalized and data-driven health recommendations is apparent (). GMI Insights reported that the digital health market is expected to grow to over $639 billion by 2026 (). R R

People aren’t just looking for ways to solve their current health problems. They are looking for strategies to effectively prevent diseases and conditions. Grand View Research predicts that the preventive healthcare technologies and services market will be worth $432 billion by 2024 (). Combined with the fact that the mobile medical apps market size is growing at a compound rate of 23% per year (Emergen Research, ), and SelfDecode is poised to provide a growing market with just the right product at exactly the right time. R R

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SelfDecode is testing the waters to evaluate investor interest. No money or other consideration is being solicited; if sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and, then, only through Wefunder. Any indication of interest has no obligation or commitment of any kind