Invest in SquarEat: Revolutionary Foodtech Startup - Delicious, Innovative and Ready-to-Eat! | Wefunder
min $100
A Future Equity Agreement (SAFE) gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $5M eventually
Paolo has been training as semi-professional athlete for almost 20 years and, like many others, has always . struggled with food
His quest to find healthy, easy delicious left him inspired.anything AND
Most healthy food options are either cooked at home (time consuming), substituted by meal replacements (simply bars and shakes), ordered via apps (costly one-off solution) or via meal plans (rigid recurring solution, often not tasty/healthy)
The something , and easily adaptable to the busy consumer lifestyle.market clearly lacks healthy AND delicious long lasting AND natural,
During the lockdown SquarEat emerged
Paolo spent days and nights in the kitchen of a restaurant that was closed due to COVID-19 restrictions. Inspired and with time on his hands, he worked closely together with a talented chef to create something entirely new
“Perfect dinner tonight, this has to be one of the most amazing ideas!” - Ana Cameron
“One of the most interesting things I've tried, super healthy and tastes great!”
Anna Lev“Trying the food of the future for the first time, Choco-pancake! Actually,tastes like a real one!” - Martina Sim“Meal plan 100% natural and made with healthy ingredients.” - Yami Giardina“Recipes are 100% natural with no preservatives, the meal was insanely delicious and easy to prepare” – Valerie Senior“Great packaging, not-messy at all, easy, quick, delicious, innovative, nutritious; chicken and sweet potato were our favorites, we enjoyed them so much” - Amanda Guillen
Our food comes in squares as a result of a . Each square is made of a single primary ingredient plus natural aromas `(20+ recipes). Our proprietary process results in no loss of nutrients during cooking nor storage. special preparation process
In fact, our Squares last up to 3 weeks (of course, with NO additives!) and are tasty, healthy, and made with nutrients amount. precisely measurable
This makes them suitable for any type of diet (including vegan options) and goal. In addition, they are ready-to-eat but can also be warmed in microwave or cooked in a pan, alone or as part of a wider recipe
The "meals delivery market" in the US is experiencing (12-13% p.a.). The market is with no real champions as of today. There are many local small-sized players with and usually poor economics because of constrained operations. very strong growth extremely fragmented undifferentiated offering
The typical issues are: traditional cooking, need for on demand/ simultaneous production of many ingredients, limited possibility to store (short conservation period) or high usage of preservatives, and very frequent deliveries
We've held several and the feedback was , from both tasting sessions extremely positive customers and investors
We are a fully equipped laboratory and flagship store in a high traffic premium location in Miami, FL.already operating
Our first phase of our marketing launch, and several high profile influencers and gyms are already promoting our product
We have raised over from founders and seed investors who love our squares . $200k
With other (our minimum) we can potentially run the business , and we need . $100k at 0 sales for 6 months only 135 subscriptions and 6 gyms to breakeven
We have assumed a very conservative ramp-up period during which we will validate the product and the model without burning a lot of cash, while scaling up with investments after year 2
Our marketing strategy will initially be based on leveraging our network of in the fitness and lifestyle community, which account for over . They will be paid a % of the revenues generated by their followers base with evident benefit for us () and for them (thanks to our subscription model). local influencers 3 million followers no upfront marketing cost constant revenue stream
After hitting our $700k target, we will the introduction (which in our plan we assume only after year 2) and the opening of new labs (California, New York), resulting in faster growth.accelerate paid marketing
The beauty of our model and product is that it is extremely scalable and modular. Differently from our competitors, thanks to our streamlined production and long conservation of our products we would be able to mechanise and centralize our facilites much easier. None of these upsides is included in the plan above!
We are excited to start the productions of our Squares and a successful fundraising will help us achieve our . rapid expansion
If you are eager to try them, bring them to your home! Together, we can create the future of healthy, sustainable and convenient cooking.help us
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